BIG MIKE’S FREIGHT & RATES REPORT | July 2026

Based on actual Voyager freight moved July 13-19. No load board averages. No government reports. Just real loads and real numbers.

MARKET SNAPSHOT

Overall Rating:

☆☆ (8.2/10)

This Week

Lowest Rate: $1.81/mi
Most Freight: $2.90-$3.80/mi
Premium Freight: $4.00-$5.50+/mi
Highest RPM: $9.09/mi

Big Picture: Florida stayed hot, the Southeast remained the strongest region, Texas produced excellent outbound freight, and premium loads above $4.00/mile became noticeably easier to find than last week.

REGIONAL REPORT

Florida: Still carrying the market. Strong outbound to AL, AR, IN, OH, PA & NC. Healthy inbound from TX, OH, MI, VA & IL.

Southeast: Georgia, Alabama, Tennessee and the Carolinas remained the most consistent region in America.

Texas: Huge freight volume with stronger premium outbound than last week.

Midwest: Plenty of reload opportunities if dispatchers planned ahead.

Northeast: Good money leaving. Expensive getting in. Don’t go without a reload.

CHECKMATE OF THE WEEK

Lakeland → Pennsylvania → Ohio → Texas → Florida

Minimal deadhead.

Consistent freight.

Four profitable decisions.

That’s dispatching.

FREIGHT UNICORN

Braden River, FL → Spring Hill, FL

88 Miles

$800

$9.09 per mile

Nobody builds a trucking company around unicorn loads…

But smart dispatchers never miss them.

DEAD FREIGHT CEMETERY

Avoid if possible:

Rural Arkansas

Deep Louisiana

Northern Wisconsin

Rural Kansas

Random Colorado reload hunting

Freight exists…

Just not enough to gamble.

BIG MIKE’S HOT TAKE

Every week somebody says:

“The market sucks.”

Funny…

We negotiated loads from $3.20 to well over $4.50/mile all week.

The first offer isn’t the market.

It’s just the broker seeing if you’re asleep.

LANE TO WATCH

Florida → Alabama

Florida → Pennsylvania

Georgia → Texas

Texas → Florida

Ohio → Florida

Michigan → Southeast

Carolinas → Midwest

DISPATCH LESSON

Don’t chase unicorns. Build freight chains.

One dispatcher waits all afternoon for one $4.75 load.

Another books:

$3.35

$3.55

$3.92

$4.10

Guess who wins Friday?

The truck that never stopped moving.

BROKER EXCUSE OF THE WEEK

“You’re the highest carrier I’ve called.”

Translation:

“You’ll be getting a call back in twenty minutes.”

OWNER-OPERATOR IQ TEST

Truck delivers Friday morning in Dallas.

Option A

Dallas → Denver

790 mi

$4.05/mi

No reload.

Option B

Dallas → Alabama

↓

Alabama → Florida

↓

Florida → North Carolina

Average $3.45/mi

Almost zero downtime.

Correct Answer

Option B.

Trucking isn’t a one-load business.

It’s a weekly revenue business.

Professional dispatchers build profitable weeks.

Amateurs collect screenshots.

FINAL THOUGHTS

The market didn’t magically improve…

Dispatching did.

Florida remains one of the strongest freight-producing states in our network, premium freight continues expanding, and disciplined dispatchers are separating themselves from everyone else.

The market doesn’t reward the smartest driver.

It rewards the smartest dispatch strategy.