Freight Unicorn Of The Week

Every week there is one load that should not be used to judge the market.

This is that load.

China, TX → Orange, TX

• 38 miles
• $1,000 revenue
• $26.32 per mile

Before anybody asks where to find these loads, relax.

This is what we call a Freight Unicorn.

A rare creature usually created by:

• Emergency freight
• Customer rescue situations
• Last-minute disasters
• Somebody else’s problem becoming somebody else’s paycheck

Can you build an entire business around loads like this?

Absolutely.

For about six hours.

The truck probably spent more time collecting paperwork than actually driving.

Still, at $26.32 per mile, we feel obligated to congratulate whoever was lucky enough to receive that rate confirmation.